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Project date
4 April 2025 -
categories
Ecommerce & Product Development

Overview
If your pet could talk, they’d tell you they want a TappyPaw tag. Our mobile app turns every TappyPaw into more than just an ID. It’s your pet’s personalized profile, accessible with a single tap. From sharing personality quirks to listing important care details, TappyPaw makes it easy for anyone who finds your pet to instantly know them, love them, and get them home safe.
The TappyPaw app also gives pet parents complete control. Update info in seconds, customize your pet’s bio, and even join their “crew” for a fun community experience. It’s the modern way to keep your best friend safe and connected.
The Challenges
Pet tags have been the same for decades. Static, limited, and often outdated the moment your phone number changes. Our challenge was to design an app interface that’s not only beautiful and easy to use, but also feels like it was built for both humans and their furry companions.

Project Research
We studied how pet owners interact with both traditional ID tags and emerging smart tag technology. Our focus was on speed (finding info fast in urgent moments), personalization (making every profile feel unique), and shareability (turning your pet’s profile into a social experience).
Design Strategy
We created a clean, playful interface with intuitive navigation for quick edits and easy scanning. Every feature is designed to be simple enough for a stressed pet finder, while still giving owners deep customization options behind the scenes.
Finalize
The final design balances functionality with charm big visuals for the pet profile photo, easy-to-read safety info, and interactive crew badges for community pride. This is not just a pet ID. It’s a lifestyle accessory that makes being a pet parent even more fun.
If you've ever tapped your phone to pay for coffee, you already understand the magic behind TappyPaw. Our smart pet tags use the same NFC technology to instantly pull up your pet’s digital profile, no apps, no searching, just a simple tap. Update your pet’s info anytime, share their quirks, and help them get home faster if they’re ever lost. It’s the modern way to keep your furry family connected and safe.
Success Ratio
Our testing with early TappyPaw adopters showed a 97% success rate in profile updates and pet info retrieval during mock “lost pet” scenarios, proving the design works in the moments that matter most